STORY · SELSKAPER_
The Google Zero crisis threatens the foundation of web traffic
Google is sending increasingly less traffic to websites through search, and the classic agreement between the search engine and publishers is under pressure. Reddit is considering withdrawing from AI training agreements, and several publishers are considering blocking Google from crawling their sites altogether.
WHY IT MATTERS
This signals a shift in the power balance on the web: if Google traffic disappears, media companies need to find new income sources or strategy, and it weakens the foundation of the open web that today's internet is built on.
SOURCES
MACHINE-GENERATED SUMMARY This summary is written by machine from the sources below. We sort and explain — but we are a way into the field, not the final word. Check the source when something matters to you.