STORY · SELSKAPER_
Cognition acquires Poke: AI personality becomes competitive advantage
Coding company Cognition has acquired Poke, an AI assistant with the conversational style of a friend, for a low nine-figure sum. The acquisition will integrate Poke's conversational style into Cognition's coding agent Devin, signaling that user interaction is becoming as important as the underlying models.
WHY IT MATTERS
This shows that AI companies' competition now hinges as much on user experience and personality as on raw model power. It could shape how coding tools and other AI products are designed going forward.
SOURCES
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