STORY · SELSKAPER_

Meta uses AI to launch new apps faster

Meta CEO Mark Zuckerberg said during an earnings call that the company is now using large language models to accelerate the pace of product development and app launches. LLMs help make recommendation systems smarter and assist with engineering work, including analyzing content and discovering trends.

WHY IT MATTERS

This marks a turning point in Meta's long history of failed app experiments, where AI now serves as a powerful tool for scaling and trend detection that enables faster iteration.

SOURCES

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