STORY · PRODUKTER_

Snapchat no longer rewards fully AI-generated video content

Snapchat has adjusted its recommendation system for the Spotlight feature so that only videos created by humans can receive algorithmic recommendations. The platform still allows users to use AI tools to enhance or edit content, but fully AI-generated material will not be promoted.

WHY IT MATTERS

The move reflects the industry's broader effort against AI-slop. It signals that platforms are increasing their focus on authentic human-created content and implementing handling of low-quality AI-generated material that is facing growing criticism.

SOURCES

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