STORY · REGULERING_
EU requires labeling of AI-generated content from August 2
From August 2, the EU is introducing a mandate requiring companies to label AI-generated content designed to appear authentic through digital watermarking. The rules apply to generated images, audio and text, with exceptions for personal content and obviously artistic or satirical works. Non-compliance can result in fines of up to three percent of a company's total annual turnover.
WHY IT MATTERS
The labeling is intended to protect both consumers and democracy by preserving the authenticity of facts online. The regulatory change indicates that AI-generated content is now so widespread and pervasive that regulation has become necessary, particularly in areas such as advertising, film and publishing where people are not always aware that AI is being used.
SOURCES
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