STORY · PRODUKTER_
Pippa attempts to persuade artists with revenue sharing for AI-generated content
Pippa, a generative video AI startup, launched a business model that pays artists directly when their style is used to generate images or videos. Artists receive $0.005 per image and $0.003 per second of video, plus access to a royalty pool funded by subscription revenue. Since launching in May, the company has around 800 paying subscribers and has signed agreements with four artists.
WHY IT MATTERS
The initiative signals an attempt to address ethical criticism of the AI industry for training models on artists' work without permission. If the model works, it could become a pattern for other AI companies and reduce legal conflicts.
SOURCES
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