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Fender CEO compares bandmates to "analog AI"

Fender CEO Edward Cole made statements claiming that AI in music is not new, comparing humans learning cover songs and collaborating with bandmates to AI training. The statements, made in a May 2026 interview, have drawn criticism for conflating human creativity with computational processing and ignoring the scale difference between human learning and AI models trained on millions of songs.

WHY IT MATTERS

The comparison has been called a misstep for ignoring both the scale difference and the unique humanity in artistic creation. The statements have worsened Fender's relationship with guitarists, which was already strained following a series of cease-and-desist letters against guitar builders.

SOURCES

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