STORY · PRODUKTER_
Apple finally launches improved Siri – but why does it feel anticlimactic?
Apple has launched Siri AI in iOS 27 beta, with the ability to understand personal context, answer questions, and retrieve relevant information from iPhone. The assistant now works as promised, with natural conversation, voice settings, and the ability to find photos, emails, and appointments – made possible through a partnership with Google to use Gemini models.
WHY IT MATTERS
While Siri is finally a functioning AI assistant, the launch feels less revolutionary than before because the AI landscape has evolved significantly while Apple delayed its work – competitors now offer agents that perform multi-step tasks and integrate more deeply into users' workflows.
SOURCES
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