STORY · SELSKAPER_
Influencers face backlash for attending OpenAI's luxury trip
OpenAI organized its first influencer tour to a luxury resort in New York called «Summer Club», where participants received training in OpenAI products and luxury experiences. The trip met massive backlash on social media, with critics pointing to poor timing given OpenAI's planned 500 billion dollar data center project and environmental concerns about AI infrastructure.
WHY IT MATTERS
The reaction reflects growing public skepticism toward AI companies' priorities, and shows how PR tactics can amplify negative perception of the AI industry when combined with criticism of data centers' environmental impact.
SOURCES
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