STORY · PRODUKTER_

Spotify expands AI remix and cover project with Merlin partnership

Spotify announced on an earnings call that licensing partner Merlin has joined Universal Music Group in the company's AI music initiative. Merlin brings over 30,000 record labels to the product, which will let fans create covers and remixes of music from artists who consent to it.

WHY IT MATTERS

It signals that Spotify is trying to build a legitimate path for artificial intelligence in music production, with artist consent and compensation. Spotify is positioning itself as a counterweight to controversial AI music startups that generate fully artificial music.

SOURCES

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