STORY · REGULERING_
TIME serves artificial intelligence bots a different version of its website, with ads embedded
TIME magazine has reportedly discovered that it serves a different version of its website to AI bots compared to humans, with ads integrated into the content. This is a strategy from the publisher to handle machine indexing of content.
WHY IT MATTERS
It demonstrates how media companies are adapting to AI bots that scrape content, and raises questions about what constitutes fair handling of automated traffic versus human reading.
SOURCES
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