STORY · SELSKAPER_
Klaviyo acquires AI startup Agency – Elias Torres becomes product lead
E-commerce marketing platform Klaviyo has acquired AI company Agency, founded by serial entrepreneur Elias Torres. Agency had raised $32 million and will be integrated with Klaviyo's AI agents for campaign creation (Composer) and customer service (Customer Agent).
WHY IT MATTERS
The acquisition strengthens Klaviyo's AI agent capabilities, and Torres becomes product lead, reuniting him with Klaviyo founder Andrew Bialecki, whom Torres hired in the 2010s.
SOURCES
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