STORY · PRODUKTER_
ChatGPT gets shopping features with visual product display
OpenAI has launched Agentic Commerce Protocol, giving ChatGPT capabilities for product search, side-by-side comparisons, and direct integration with e-commerce platforms. The feature is designed to make product discovery faster and more intuitive through a visually rich experience within the chat.
WHY IT MATTERS
This marks a major expansion of ChatGPT's role from an information tool to an actual shopping channel, which could change how people shop online and increase the value of generative AI assistants in everyday life.
SOURCES
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