STORY · SELSKAPER_
Booking.com invests over 700 million dollars in AI agents for travel planning
Booking Holdings CEO Glenn Fogel told the No Priors podcast how the company uses AI agents like "Penny" to improve travel planning and customer service. Fogel emphasizes the importance of preserving human support for certain users, while Booking invests heavily in AI technology and maintains share buybacks and dividends.
WHY IT MATTERS
This shows how one of the world's largest travel companies integrates agentic AI into its core business, and how large enterprises balance technology investments with employee retraining and human contact. It illustrates practical challenges and priorities when scaling AI across complex, global operations.
SOURCES
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